AUSTIN WEST

Packaging

Great package design blends science and art and is a visual expression of the brand’s soul.

Ironically, in terms of the classic marketing mix, packaging is the most important and the least expensive. For the vast majority of consumers the package is the product and needs to have significant stopping power at the retail shelf. The retail shelf is probably the most competitive marketing environment that exists. It’s no longer enough to just research the competition. One needs to think beyond the category when designing a new structure. We live at a time when one buys tuna in a bag, bath salts in a paint can and wine in a carton.

Contadina – Fresh Pasta & Pasta Sauces

Position: Creative Director & Brand Director, Project Director
Project Name: Contadina Fresh Pasta and Sauces
Project Scope: Package Design, Label Design, Brand Essence, Brand Positioning, Brand Architecture, Product Line Extensions, Digital Production Coordination.

The Clorox Company – Ever Clean Cat Litter

Position: Creative Director & Brand Director, Project Director
Project Name: Ever Clean Cat Litter
Project Scope: Package Redesign, Logo Type Redesign, Brand and Branding Redesign including: Brand Essence, Brand Positioning, Brand Architecture, Product Line Extensions, Design Layout, Production and Vendor Management.

Our Family Chocolate – Chocolate Chips

Position: Creative Director & Design Director, Project Director
Project Name: Chips Packaging Redesign
Project Scope: Package Redesign, Logo Redesign, Brand and Branding Redesign including: Brand Essence, Brand Positioning, Brand Architecture, Product Line Extensions, Design Layout, Production & Vendor Management.

The Clorox Company – Clorox Bleach Product Line

Position: Creative Director & Design Director, Project Director
Project Name: Clorox Bleach Product Line Refresh
Project Scope: Label Refresh, Branding Refresh including: Brand Essence, Brand Positioning, Brand Architecture, Product Line Extensions, Design, Digital Production Coordination.

The Clorox Company – Tilex Bathroom Cleaner

Position: Creative Director & Design Director, Project Director
Project Name: Tilex Product Line Refresh
Project Scope: Logo Refresh, Label Refresh, Branding Refresh including: Brand Essence, Brand Positioning, Brand Architecture, Product Line Extensions, Design, Production Coordination.

The Clorox Company – Tilex Fresh Shower

Position: Creative Director & Design Director, Project Director
Project Name: Tilex Shower Cleaner, Refresh
Project Scope: Packaging Refresh, Label Refresh, Branding Refresh including: Brand Essence, Brand Positioning, Brand Architecture, Product Line Extensions, Design, Digital Production and Vendor Coordination.

The Clorox Company – Hidden Valley Dressing

Position: Creative Director & Design Director, Project Director
Project Name: Hidden Valley Ranch Dressing
Project Scope: Label Refresh, Branding Refresh including: Brand Essence, Brand Positioning, Brand Architecture, Product Line Extensions, Design, Digital Production Coordination.

The Clorox Company – Armor All Product Line

Position: Creative Director & Design Director, Project Director
Project Name: Armor All Cleaning Product Line
Project Scope: Package Refresh, Label Redesign, Brand and Branding Redesign including: Brand Essence, Brand Positioning, Brand Architecture, Product Line Extensions, Design Layout, Digital Production Coordination.

Levi Strauss – Little Levi’s Jean Labels

Position: Creative Director & Design Director, Project Director
Project Name: Levi Strauss Little Levi’s Jean Labels
Project Scope: New Label Design, Branding including: Brand Essence, Brand Positioning, Brand Architecture, Product Line Extensions, Design, Color Palettes and Vendor Management.

Levi Strauss – Street Jeans Jean Label

Position: Creative Director & Design Director, Project Director
Project Name: Levi Strauss Street Jean Labels
Project Scope: Label Design, Branding including: Brand Essence, Brand Positioning, Brand Architecture, Product Line Extensions, Design, Color Palettes, Digital Production Coordination.

Xerox – Presents Software Packaging

Position: Creative Director & Design Director, Project Director
Project Name: Xerox Presents Software Packaging
Project Scope: Package Design, Brand and Branding Development including: Brand Essence, Brand Positioning, Brand Architecture, Art Direct Photo Shoots, Photo Editing, Design, Digital Production and Vendor Coordination.

The Clorox Company – Fresh Step Cat Litter

Position: Creative Director & Design Director, Project Director
Project Name: Fresh Step Packaging Refresh
Project Scope: Package Refresh, Brand and Branding Redesign including: Brand Essence, Brand Positioning, Brand Architecture, Product Line Extensions, Design Layout, Digital Production and Vendor Coordination.