AUSTIN WEST

Corporate Identity

The Identity process is a combination of investigation, strategic thinking, design excellence and extensive project management.

Weather you are designing a company logo, or a brandmark for a consumer goods product, the brand identity process goes from the literal through symbolic, from word-driven to image-driven, the world of brandmarks expands each day.

AW believes a brandmark should do more than reflect a business or product’s “personality”. Effective brand design can give a company or product a focal point, tell a message through story telling, sculpt brand essence, help define not only what a company or product does, but most importantly, what it can become.

Identity development is the implementation of a brandmark into a design program, defining the look, feel, tone, and essence of a company’s corporate identity or a product’s brand identity. Austin West avoids creating vague, abstract symbols. Instead, AW defines a company’s or product’s distinguishing brand voice, translates it into a compelling, memorable visual, and apply that brand visual to its necessary forms.

Lineage Corporate Identity

Lineage Vineyards – Private Label – Stationery

Position: Brand Director & Creative Director
Project Name: Corporate Identity – Stationery
Project Scope: Private Label for Freemark Abbey Winery. Brand Strategy, Brand and Branding Development, Including: Brand Values, Brand Essence, Brand Positioning, Logo Design, Design Layout, Digital Print Production, Press Checks.

Swinterton & Walberg Builders / Corporate ID

Swinterton & Walberg – Corporate ID – Stationery

Position: Brand Director & Creative Director
Project Name: Corporate Identity – Stationery
Project Scope: Brand Strategy, Brand and Branding Development, Including: Brand Values, Brand Essence, Brand Positioning, Product Naming, Logo Design, Design Layout, Digital Print Production, Press Checks.

West Mark Corporate Identity

WestMark  FCU – Corporate ID – Stationery

Position: Brand Director & Creative Director
Project Name: Corporate Identity – Stationery
Project Scope: Brand Strategy, Brand and Branding Development, Including: Brand Values, Brand Essence, Brand Positioning, Logo Design, Design Layout, Digital Print Production, Press Checks.

West Mark Logo Corporate Identity

WestMark FCU – Corporate ID – Signage

Position: Brand Director & Creative Director
Project Name: Corporate Identity – Signage
Project Scope: Brand Strategy, Brand and Branding Development, Including: Brand Architecture, Brand Standards and Guidelines Manual, Brand Values, Brand Essence, Brand Positioning, Design Layout, Production and Vendor Management.

Chevron Aviation Corporate Identity

Chevron Aviation – Corporate ID Systems

Position: Brand Director & Creative Director, Project Director
Project Name: Corporate Identity – Stationery
Project Scope: Brand Strategy, Brand and Branding Development, Including: Brand Architecture, Brand Standards and Guidelines Manual, Brand Values, Brand Essence, Brand Positioning, Design Layout, Production and Vendor Management.

Chevron Aviation Business Cards

Chevron Aviation – Business Cards

Position: Brand Director & Creative Director, Project Director
Project Name: Corporate Identity – Stationery
Project Scope: Brand Strategy, Brand and Branding Development, Including: Brand Architecture, Brand Standards and Guidelines Manual, Brand Values, Brand Essence, Brand Positioning, Design Layout, Production and Vendor Management.

Chevron Aviation Letterheads

Chevron Aviation – Letterhead

Position: Brand Director & Creative Director, Project Director
Project Name: Corporate Identity – Stationery
Project Scope: Brand Strategy, Brand and Branding Development, Including: Brand Architecture, Brand Standards and Guidelines Manual, Brand Values, Brand Essence, Brand Positioning, Design Layout, Production and Vendor Management.

Chevron Aviation Envelope

Chevron Aviation – Envelope

Position: Brand Director & Creative Director, Project Director
Project Name: Corporate Identity – Stationery
Project Scope: Brand Strategy, Brand and Branding Development, Including: Brand Architecture, Brand Standards and Guidelines Manual, Brand Values, Brand Essence, Brand Positioning, Design Layout, Production and Vendor Management.