Brandmarks & Logos

AUSTIN WEST

Brandmarks & Logos

The best brandmark and logo designers work at the intersection of strategic imagination, intuition, design excellence, and experience.

Reducing a complex idea to its visual essence requires skill, focus, patience and unending discipline. A designer may examine hundreds of ideas before focusing on a final choice. Even after a final idea emerges, testing its viability begins yet another round of exploration. Creativity takes many roads. Each preliminary approach can be a catalyst to a new approach. It is difficult to create a simple form that is bold, memorable, and appropriate because we live in an oversaturated visual environment, making it critical to ensure that the solution is unique and differentiated. In addition, a logo identity will need to be a workhorse across various media and applications.

Armida Winery – Private Label – La Famiglia Wines

Position: Creative Director & Brand Director, Project Director
Project Name: La Famiglia – Logo Design
Project Scope: NEW Private Label: New Logo Mark Design, New Logo and Logo Type Redesign, Brand and Branding including: Brand Essence, Brand Positioning, Brand Identity Development.

Clorox Company – Ever Clean Cat Litter Logo

Position: Creative Director & Design Director, Project Director
Project Name: Ever Clean Premium Cat Litter
Project Scope: New Logo Type Design, Brand Creative Strategy, Brand and Branding Redesign including: Brand Identity Brand Architecture, Brand Versioning – Product Line Extensions Design, Brand Essence and Brand Positioning.

Freemark Abbey Winery – Lineage Vineyards

Position: Creative Director & Brand Director, Project Director
Project Name: Lineage Vineyards – Private Label
Project Scope: First Private Label, Brand Creative Strategy, Brand and Branding including: Brand Identity Development, Brand Essence, Brand Positioning, Logo Mark Design, Logo Type.

The Clorox Company – ScoopAway Cat Litter

Position: Creative Director & Brand Director, Project Director
Project Name: ScoopAway Cat Litter Logo Redesign
Project Scope: New Logo Type Redesign, New Brand Creative Strategy, Brand and Branding Refresh including: Brand Values, Brand Essence, Brand Positioning, New Color Palette.

Allied Domecq – New Zealand Brancott Vineyards

Position: Creative Director & Brand Director, Project Director
Project Name: Brancott Vineyards
Project Scope: Brand Refresh for New Zealands largest winery Included: New Brand Strategy, Brand and Branding Refresh including: Logo Type Refresh, Brand Architecture, Brand Standards and Guidelines, Brand Essence and Brand Positioning.

Dryer’s Ice Cream – Private Label for Starbucks

Position: Creative Director & Brand Director, Project Director
Project Name: Private Label for Dryer’s Ice Cream, Frappuccino Ice Cream Bars
Project Scope: Logo Type Design, Brand and Branding including: Brand Values, Brand Essence, Brand Positioning, New Brand Strategy, Color Palette Refresh.

Beringer Vineyards – Napa Ridge Coastal Vines

Position: Creative Director & Brand Director, Project Director
Project Name: Napa Ridge Coastal Vines Logo
Project Scope: New Logo Type Redesign, New Brand Creative Strategy, Brand and Branding Refresh including: Brand Values, Brand Essence, Brand Positioning, New Color Palette.

Dryer’s Ice Cream – Whole Fruit Sorbet

Position: Creative Director & Brand Director, Project Director
Project Name: Dryers Whole Fruit Sorbet
Project Scope: New Logo Type Redesign, New Brand Creative Strategy, Brand and Branding Refresh including: Brand Values, Brand Essence, Brand Positioning, Design.

Armida Winery – Antidote Logo – Pinot Gris Wine

Position: Creative Director & Brand Director, Project Director
Project Name: Armida Winery Antidote Logo
Project Scope: Logo Design, Brand Creative Strategy, Brand Identity Development including: Brand Essence, Brand Voice, Brand Positioning, Brand Design, Brand Color Palette.

Gevalia Kaffee – Marketing Ad Logo

Position: Creative Director & Brand Director, Project Director
Project Name: Gevalia Kaffe, European Coffee
Project Scope: Marketing Magazine Ad Campaign Logo Type Design, New Creative Brand Strategy, Design, Digital Production, Color Palette.

Sun Diamond – Corporate Logo

Position: Creative Director & Brand Director, Project Director
Project Name: Sun Diamond, Corporate Logo
Project Scope: Logo Refresh, New Brand Creative Strategy, Brand and Branding Refresh including: Brand Values, Brand Essence, Brand Positioning, Design, Digital Production.

Clorox Company – Combat Insect Bait Logo

Position: Creative Director & Brand Director, Project Director
Project Name: Combat Ant Killer Logo Refresh
Project Scope: New Logo Type Refresh, Brand Creative Strategy, Brand and Branding Refresh including: Brand identity Design and Brand Architecture, Brand Versioning-Product Line Extensions, Brand Essence, Brand Positioning.