Identity designers are in the business of managing perception through the integration of meaning and distinctive visual form. Understanding the sequence of visual perception and cognition provides designers and their clients valuable insight into what will work best. The science of perception examines how individuals recognize and interpret sensory stimuli.
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AUSTIN WEST
Why Does Integrated Branding Work? | Part Two
April 15, 2015
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- brand awareness, Brand Design, Brand Development, Brand Equity, Brand Essence, Brand Identity, Brand Identity Programs, brand loyalty, Brand Marketing
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