Archives

Categories

AUSTIN WEST

What Are Consumers Drinking And Where Are They Buying It From? | Part One

May 15, 2015

  • Comments Off on What Are Consumers Drinking And Where Are They Buying It From? | Part One
  • Uncategorized

What Are Consumers Drinking And Where Are They Buying It From? | Part One

The Wine Market Council has provided the company’s 10th annual presentation on U.S.
wine consumer trends. Here are some of the highlights from the presentation.

The research showed that high-frequency wine drinkers were purchasing wine from many different places:

Wine specialty store 58%
Supermarket/grocery 53%
Bar/restaurant 52%
Mass Merchandiser 34%
Warehouse club 31%
When visiting winery 29%
Specialty food store 25%
State liquor store 23%
Online winery or retailer 9%

Research for this report showed that by generation, wine drinkers were: 41% Boomers, 29% Millennials,
18% Gen X, and 12% older people. So Boomers are still the biggest audience for wine, by quite a large
percentage. Additionally, Boomers are also the largest share of high-frequency wine drinkers, a total of
38%, with the Millennials coming in at 30% of high-frequency wine drinkers.

Comments are closed.