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UNCOVERING THE LINK BETWEEN CSR & BRAND VALUE: Developing A New Methodology | Part Two

October 29, 2018

UNCOVERING THE LINK BETWEEN CSR & BRAND VALUE: Developing A New Methodology | Part Two

THE CRO RATINGS

An organization called the CRO (Corporate Responsibility Officers) offers a potential solution to this issue. This affiliation of officers from many North American companies has devised an index and rating system in an effort to standardize CSR performance across companies.

CRO has defined a set of sub-indexes (or pillars) for corporate responsibility that include environment, climate change, human rights, philanthropy, employee relations, financial, and governance. Underneath each of these indexes, they have identified a set of inputs that can be translated as scores. Through a system of weights, a score is developed for each index. These index scores are then weighted together into an overall performance score.

While there are some limitations to the CRO system (it is North American based and therefore North American biased, a relatively new system with some inconsistencies to be worked out, and made up of some officers of companies that have the potential to be rated), it is a robust and effective tool for Austin West to utilize.

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