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UNCOVERING THE LINK BETWEEN CSR & BRAND VALUE: Developing A New Methodology | Part One

October 22, 2018

UNCOVERING THE LINK BETWEEN CSR & BRAND VALUE: Developing A New Methodology | Part One

CSR: WHAT DOES IT MEAN?

Corporate Social Responsibility (CSR) is playing an increasingly important role in discussions of branding and corporate strategy. Interbrand has been working on developing a methodology to show a link between corporate social responsibility (CSR) and brand value.

However, one of the fundamental problems we have in showing this link is the ambiguous nature of CSR. It seems that each brand, company, and organization has its own definition. The numerous conflicting CSR definitions make it difficult to categorize, rank, and measure brands’ performances. It is almost impossible to tell if the CSR performance is translating into any real value for the company.

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