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TYPES OF LOGOS | Text, Symbol and Combination Logos | Part Two

TYPES OF LOGOS | Text, Symbol and Combination Logos | Part Two

SYMBOL LOGO:

A symbol logo is the opposite extreme in design from a text logo. This type of logo includes neither words nor letters—only symbols, images and shapes.

A Symbol Logo Works Well When:

• Your company already has a high level of brand recognition. If who you are and what you do are already widely known, then you can use a symbol logo as an elegant and clean solution.

• You have been using a combination logo for some time and have now built up enough brand recognition for your symbol to stand alone. This is a common transition for a logo design to take when your company grows.

• You have a unique symbol in your industry—you wouldn’t want to be confused with or mistaken for anyone else in your industry!

• You have the time and energy to trademark your logo, and then to police and enforce that trademark. This is how you ensure that your logo continues to be uniquely yours.

• You have a global presence and can develop a universal, graphic symbol that speaks to you and audiences. Additionally, a symbol can have meanings on many levels, and can also have different meanings in different cultures

A Text Logo May Not Be The Right Choice If:

• You are a company just starting out, you must have the budget and desire to educate your audience on your new symbol logo. This can be a difficult task.

COMBINATION LOGO:

A logo that in some manner combines both a symbol and the company name. The symbol and text can be integrated together, side by side, or with one located above the other.

Combination logos Are The Most Common Type Of Logo For Several Reasons:

• A combination logo offers the best of both worlds. This type of logo offers a memorable logo graphic that tells the story of who you are, what you do, and what makes you different, all in conjunction with your business name for easy identification.

• A combination logo is an excellent choice for a small- or medium-sized company or a company just starting out, to begin to build brand recognition, because a combination logo is both visually strong and explanatory. The symbol can speak to the services that the company offers, while the company name increases the company recognition.

• Combination logos are easier to copyright and protect than a symbol-only logo, because the logo symbol will always be used in conjunction with the business name. This automatically makes the logo unique.

You can use this guide to determine the best type of logo to design or to have designed for your company, based on the size of your business, how well-known you are, your business name, and your business plans, among other factors. Choosing the right type of logo design is the first step in building your company’s visibility, credibility, and memorability.

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