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Trademark Process

A distinctive Identity is Worth Nothing Unless You Can Protect It.

A brand identity that is distinctive and differentiated from its competitors will always help a client legally protect this valuable and critical asset. Almost anything that serves to distinguish products or services from those of a competitor can serve as a trademark. Names, symbols, logotypes, taglines, slogans, packaging and product design, color, and sound are all brand identity assets that can be registered with the federal government and protected from future litigation.

Trademarks are always registered within industry classes, of which there are forty-five, and may be registered in more than one class. Intellectual property is the name of the legal discipline that specializes in providing the broadest scope of protection for brand identity assets. Intellectual property assets also include copyrights and patents.