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July 17, 2013

The Value of In-House Design Divisions for Brand Identity Programs | Part Two

Coordinating the identity program standards between the external identity firm and the internal design department is a valuable use of time. The new program and its rationale must be introduced to the internal team, who should have access to the external firm for questions, clarifications, and unforeseen circumstances. The linchpin for implementation is the project manager—the person who coordinates the identity program between the external design firm and the internal design resources. The project manager should have tremendous management and organizational skills, as well as a proven ability to work with creative teams. Another good investment is to bring in the external firm for periodic implementation reviews.