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AUSTIN WEST

Branding | The Big Idea

Branding | The Big Idea

Articulating a company’s core values, its mission or its brand attributes would appear to be a fairly simple exercise for the leadership of an organization. It is actually a difficult and strategic process characterized by extensive dialogue. A skilled facilitator, experienced in building consensus and getting closure, is needed to ask the right questions. The result of this work is a critical component in the realization of a compelling brand strategy and a differentiated brand identity.

A successful brand is all about detail. Every facet of a brand must be apparent in an organization’s communications, behavior, products and environment.

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