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AUSTIN WEST

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May 10, 2016

The 6 elements of strategy

We have dissected the best strategies and come up with six elements that make for good strategy. It’s a good test to see how your strategies are lined up.

1. Vision: an aspirational stretch goal for future, linked to a well-defined purpose. The vision should push you. It should scare you a little, but excite you a lot.
2. Focus: alignment of your limited resources to a distinct strategic point you wish to penetrate, creating positive momentum on a pathway towards your vision.
3. Opportunity: something happening in the market, as a potential strategic opening based on trends in the market (e.g. consumer behavior, technology).
4. Early Win: break through point where you see a shift in momentum towards your vision. It offers potential proof to everyone that this strategy will work, helping rally others–the team, agency and even your boss.
5. Leverage: ability to turn the early win into creating a momentum, that leads to the tipping point where you achieve more in return than the effort put in.
6. Gateway: realization point where you see a shift in positional advantage or power that allows you to believe your vision is achievable.