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SUSTAINABILITY ADDS VALUE TO YOUR B2B BRAND

SUSTAINABILITY ADDS VALUE TO YOUR B2B BRAND

When B2B organizations develop and execute sustainability strategies effectively, they add tremendous value to their brand. In survey after survey, companies like GE, BP, and Wal-Mart come up as being top of mind in sustainability, and not only because they have a B2C component to them. Forbes just recently bestowed Exxon with the honor of being the “green company of the year.” More and more B2B organizations are recognizing the value of bringing brand and sustainability together because they are beginning to see that good intentions really can have good outcomes.

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