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So what is STRATEGY?

May 3, 2016

So what is STRATEGY?

I love asking brand leaders “so what is strategy?” and get lots of blank stares. Even if they are well-trained, they might say vision or choices or the how part. But no one has really given me a great answer yet. I spent 20+ years in the corporate world, we promoted people on “being strategic” and held them back when “they aren’t strategic enough”. But have you ever had a discussion or debate with your boss about what it means to be strategic. Has anyone ever come up to you and said “hey, you need to be more strategic, here’s a few ways how”.

At Austin West, we’ve tried to put together a definition and it comes down to outlook: “Strategic thinkers see questions before answers. Non-strategic thinkers see answers before they know the right questions.

Strategic thinkers never divide and conquer, they make choices to focus and conquer. They make decisions, using the word “or” more than they use the word “and”. They understand the limited resources available and can see how there could be an unlimited number of solutions you could do. But they find the way to apply those limited resources to invest against pressure points that break through.

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