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June 29, 2016

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SO WHAT ABOUT SOCIAL MEDIA AND B2B? | Part Three

So what can B2B companies learn from both the positive and negative examples of businesses trying to engage with social media? There are three key ways to get started: listen, experiment, and evolve.

1. Listen: A conversation about your company is already taking place online. Invest the time and money to find out what’s being said and understand how that might be influencing others. Monitoring software from companies like Sysomos and Radian6 have made it incredibly simple to give you an early warning of what is being said about your brands online. They offer sentiment readings and help you gain valuable insights into what makes people bond with your brand or reject you outright. You can also see how you’re doing relative to the competition with tools like Twitalyzer, which ranks brands based on how they score against elements such as the ratio of positive to negative citations, number of unique individuals referencing your brand, and the likelihood that individuals talking about your brand will do so repeatedly.