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SO WHAT ABOUT SOCIAL MEDIA AND B2B? | Part Four

July 1, 2016

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SO WHAT ABOUT SOCIAL MEDIA AND B2B? | Part Four

2. Experiment: Don’t put all your bets on the latest shiny new social media object. Friendster was usurped by MySpace, which was overtaken by Facebook, which is currently being overshadowed by Twitter (in the media at least). Engage with multiple social media sites and networks. Create a fan page on Facebook for recruiting. Develop an alumni group on LinkedIn to share news, gain input, or generate referrals. Encourage employees to use Twitter as a way of sharing ideas and generating new ones. Companies should also syndicate their own digital content by creating RSS feeds for news, events, and job postings so that it can be easily found and shared by the numerous other social media sites.

3. Evolve: Try to remove “push” and “broadcast” from your vocabulary. The advantages of social media only come when the participants have a real role to play and are not just passive recipients of your corporate key messages (good examples include Intuit or Amex OPEN communities). Ask questions that you don’t know the answer to, try to answer other people’s questions, post links from other people and brands that inspire you, be conversational, be honest, and have a point of view.

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