Latest Posts

Packaging | Part One

In the average half-hour trip to the supermarket, 30,000 products vie for the shopper’s attention

The best packages become one with our brand experience. Packages are brands that you trust enough to take into your home. For baby boomers, they reside forever in their childhood memories—from the Whitman sampler box and the Beatles White Album cover to the glass Coca Cola bottle and the Tiffany box. For Generation X, packages themselves have evolved into status symbols. The lexicon of cool includes the Absolut vodka bottle, the wavy and futurists Gatorade bottle, the Abercrombie & Finch paper bag, and the Tiffany box.