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AUSTIN WEST

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Online Branding Tools

The web has made it easy to consolidate brand management into one place that gives employees and vendors user-friendly tools to brand resources. External vendors and creative firms are assgined passwords to access signatures and templates. When the site is used for online ordering or for downloading an image library, the investment usually has a high return.

Design trust redesigned The Branding Zone, Ernst & Young’s brand management extranet that provides graphic standards and templates, education resources and a downloadable image library to 77,000 employees in 130 countries, as well as select agency vendors. To help employees become brand savvy, an interactive branding quiz was developed. When employees answer 80% of the questions correctly, they can download a Global Brand Ambassador certificate.