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Nine Design Strategies to Inspire Sustainable Profits | Part Sixteen

Nine Design Strategies to Inspire Sustainable Profits | Part Sixteen

IN CONCLUSION: A SUSTAINABLE BRAND AND PACKAGING BY ANY OTHER NAME…

We are all too aware that many of the suggestions contained in this list of nine design strategies are easier said than done. After all, talking about innovation is always a heck of a lot easier than actually doing it. But does that mean we shouldn’t keep trying? Of course not. If the Eskimos have 40 words for snow, shouldn’t we have just as many words for the subtle ways in which designs influence the way we experience the world? Being human is a symphonic experience in which our brain constantly composes beauty from the ceaseless orchestra of our 5 senses. Even in sleep our brain is making sense through dreams that pave the way for our groggy morning coffee, and another sense-bombarding day. Sense making is what we humans do.

The real question is this: What are we focusing on? How do we choose to invest the precious gift of our 5 senses so that we can improve the quality of life for others and ourselves? Together we can use our wits and ingenuity to fashion an economy driven by service over gamesmanship, and sustainability over greed. Perhaps at the end of our efforts we’ll see that innovation and inspiration are the prized commodities, that all the gold in Fort Knox and all the tea in China were originally intended to bring. Why not cut to the chase and build sustainability into the very products and services that fulfill our daily needs?

 

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