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December 21, 2018

Nine Design Strategies to Inspire Sustainable Profits | Part One

A new dedication to change is leading today’s executives to search for new, applicable business models that promote “triple bottom line” thinking. At the same time, many corporate sustainability targets are still focused on cost and waste reduction, creating unprecedented opportunity through innovative design and sophisticated communication. Part 1 of this 3 part series, outlines three design strategies to create brands and packaging that inspire sustainable profits.

Executives and entrepreneurs everywhere are awakening to the need for new, more enduring business models that successfully promote a “triple bottom line”, balancing traditional corporate reporting that takes into account ecological and social performance in addition to financial performance. But with new dedication to change, these concerns have truly become urgent, top-of-mind priorities for professionals from every sector, at every level of the corporate hierarchy. Nowhere is this urgency being more deeply felt than across the struggling retail and consumer goods industries.