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Nine Design Strategies to Inspire Sustainable Profits | Part Nine

February 15, 2019

Nine Design Strategies to Inspire Sustainable Profits | Part Nine

Want to know why children love Mickey Mouse around the world so much? Look to the archetypes. Want to understand why the movie “The Titanic” was so popular? Look to the archetypes. Want to understand why Abraham Lincoln is still considered by many to be the best president in U.S. history? Look to archetypes… Get the picture? Nearly every personal and public event or icon that has resonated in your mind in the course of your life has been so moving and resonant precisely because it has hit upon an archetype within your unconscious that you instinctively hold dear. Why not consciously use this same archetypal power to brand your sustainable products and packaging?

This isn’t just academic theory. We speak from experience. What truly excites us at AW is that we have positioned ourselves to do this for every company we work with. The idea that keeps us feeling inspired each day at work is that something as traditional as consumer product packaging could truly become the vehicle for transformational images that move customers to feel, think and experience life and consumer product goods more fully.

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