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Launching Brand Identity | Part One

Get ready. Get set. Launch. A launch represents a huge marketing opportunity to communicate with customers and stakeholders about the brand. Smart organizations seize this opportunity to build brand awareness and synergy, and to communicate that they are on the move. Different circumstances demand different launch strategies—from multimedia campaigns, company-wide meetings, and road tours to a T-shirt for each employee. Some organizations execute massive visible change, including external signage and vehicles, virtually overnight, while others choose a phased approach.