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June 6, 2014

Branding Interior & Exterior Signage | Part One

From a luxury car showroom to the inside of an airplane or a supermarket, smart businesses seize every opportunity to manage the experience and expectations of the customer by branding the environment. Faberge´, the goldsmith known for the splendid jeweled eggs for the czar, was one of the first global entrepreneurs to understand that a well-conceived showroom appeals to customers and increases sales. We live at a time when it’s not unusual for the design and ambiance of a restaurant to be a greater attraction than the culinary art, or for a financial services company, such as ING Direct, to open a hip cafe´ to serve up good coffee and financial services.