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Branding Interior & Exterior Signage | Part Two

The exterior architectural represents yet another opportunity to stimulate immediate recognition and attract customers. In the nineteen fifties, an orange tile roof in the distance sent an immediate and welcoming signal that there was a Howard Johnson’s restaurant ahead. At the opposite end of the cultural spectrum, the architecture of the Guggenheim Museum at Bilbao is the brand and a powerful magnet that draws millions of visitors.

Architects and space designers, graphic designers, industrial designers, lighting experts, structural and mechanical engineers, general contractors and subcontractors, and a host of manufacture’s reps collaborate with client development teams to create unique environments and experiences that make their clients more successful. Memorable and unique color, texture, scale, light, sound, movement, comfort, smell, and accessible information are strategies used to manage perception in the environment.