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November 2, 2016

How To Talk To “Your Brand” In A Way That Everyone Gets It? | Part One

One Of My Business Clients Came To Me This Week With A Vexing Problem.

I have been doing some research for a presentation I have to do and it seems that every branding specialist I come across has his or her own definition of, and way of talking about a brand. There are many similarities, but there are also many differences.

How do I get my team to talk about “our brand” in a way that everyone gets it, if we don’t have a the same understanding about what a brand is?

During my career I too have come across a myriad of definitions. Because It can be time consuming, confusing, and frustrating to wade through these definitions and identify the right approach for your company I have refined, in my work as a business consultant and educator, an approach and definition that I use extensively.