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Font Basics for Branding Your Small Business | Part Four

December 8, 2017

Font Basics for Branding Your Small Business | Part Four

SOME TECHNICAL INFO ABOUT FONT FILE TYPES

When you purchase fonts to use on your computer, you’ll often be given a choice of buying a Post Script, True Type, or Open Type font.

Here is a brief explanation of the characteristics and problems with each of these formats:

1. POST SCRIPT FONTS: These fonts are considered industry standard and are therefore preferred by professional printers. There is a format of Post Script fonts available for Macintosh computers and another format available for Windows computers; those fonts cannot be shared between Macs and PCs.

2. TRUE TYPE FONTS: These fonts are often found on Windows machines. These fonts do not print as well as Postscript fonts.

3. OPEN TYPE FONTS: These fonts are the newest type of font. They are cross-platform compatible, but many fonts aren’t yet available in this format.

With this information about the creative, practical, and technical aspects of font usage, we hope that you can make font choices that will enhance your brand.

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