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October 15, 2014

Customer Insights | Market Reseach & Analysis

Insight into the characteristics, needs, and perceptions of the target customer and other stakeholders is critical to defining a brand strategy and, ultimately, designing an effective identity. Stakeholders refer to various constituencies that may affect the future of an enterprise. The most pivotal and revealing question to ask a CEO or a founder of a new company is “How do you want to be perceived by your various stakeholders? “Through understanding the needs of the customers, designers develop solutions that are appropriate and compelling.