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AUSTIN WEST

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December 23, 2014

What was Once Heraldry is Now Branding

Mankind has always used symbols to express fierce individuality, pride, loyalty, and ownership. The power of symbols remains elusive and mysterious–a simple form can instantaneously trigger recall and arouse emotion, whether it is emblazoned on a flag, etched in stone, or embedded in an e-mail. The velocity of life in the future will demand that brands, more than ever, leverage the power of symbols.

As feudal domains become economic enterprises, what was once heraldry is now branding. The battle for physical territory has evolved into the competition for shared of mind.