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January 15, 2014

Changing Brand Identity | Part Two

Rare is the person in an organization who embraces change. Introducing a new name and identity to an existing organization or to merge entities is exponentially more difficult than creating a brand for a new company. Changing brand identity means that whatever was on the manager’s plate now doubles. The to-do list is extremely long, even in a small company. New brand identity implementation requires a vigilant strategic focus, advanced planning, obsession with detail, and whatever helps you to just put your head down and do it.