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Case Studies | Federal Express | Part Four

Landor proceeded to develop a comprehensive Brand Resource Management tool for FedEx. It is believed that it is the most robust online brand management resource in the world. It is designed to make the core meaning of the brand engage the user with the brand attributes. With over 3,000 downloads, the website houses the brand assets of all FedEx operating companies. Another feature is a Global Brand Management feedback and approval loop–when a brochure or other print literature is designed and submitted, it is tested against the core brand attributes, and the sponsoring manager receives feedback with in 36 hours.