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Case Studies | Amazon.com | Part Four

Case Studies | Amazon.com | Part Four

Turner Duckworth designed custom lettering for the wordmark, and made the “amazon” more prominent than the “.com.” The typography was designed to give the logo a friendlier and more unique look. The design team also designed a full alphabet so that Amazon.com could update it’s international domains, presently in the United Kingdom, Germany, France, and Japan. The project was completed in eight weeks.

“At times, a creative brief may describe brand values that are more aspirational goals than reality. At Amazon.com, it was clear that the focus and attitude of the company and its employees truly matched and set the standard for its brand values. The focus on customer service–and in particular friendly, accessible service–was clearly reflected in the work ethic and practice of the CEO himself and his marketing team.”

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