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Branding Vehicles | Part Two

From trains to planes to semi-trucks, to large vans, and small delivery trucks, vehicles are omnipresent. Vehicle graphics are experienced from ground level, from other vehicles such as cars and buses, and from the windows of buildings. Designers need to consider scale, legibility, distance, surface color, and the effects of movement, speed and light. They also need to consider the life of the vehicle, the durability of the signage medium, and safety requirements and regulations that may vary state by state.

The good year blimp and the hot air balloon are early examples of brand identities taking flight. There is nothing more beautiful that the sleek design of jets on the runway displaying their identities. many vehicles carry other messages—from taglines and phone messages to graphic elements and vehicle identification numbers.