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January 29, 2016

BRANDING | Alcohol Beverage Packaging | Part Four

3 Things Exceptional Packaging Can Do for Your Brand

3. Assist Recall

One of the most difficult tasks any consumer faces is remembering the wine, beer or spirit they tried and liked.

Memorable packaging reinforces brand name and enhances recall for future repurchase by leveraging strong visuals. Thus, getting the design and packaging of a brand right is not just an aesthetic exercise; it is also a commercial necessity.