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Brand Touchpoints | Part One

Products are created in the factory. Brands are created in the mind. Each touchpoint is an opportunity to strengthen a brand and to communicate about its essence.

Brand is the promise, the big idea, and expectations that reside in each customer’s mind about a product, service or company. branding is about making an emotional connection. People fall in love with brands—they trust them, develop strong loyalties, buy them and believe in their superiority. The brand is shorthand: it stands for something and demonstrates it.