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Brand Marketing Sales Toolkits and Thought Books

Companies that have independent distributors and dealerships need effective ways to control the look and feel at the point of sale to maintain the highest standards of their brand. VSA Partners has created brand standards and brand marketing resources for Harley-Davidson that help independent dealerships achieve a distinctive and memorable retail presence through their branded exterior signage, retail displays, and advertising.

When Pentagram met with Citigroup’s global advertising agency and global signage design firm, they presented a thought book that communicated the central unifying principles of the program. Pentagram believed that this encouraged the highest degree of flexibility and creativity in the future. The thought book was an 11-by-17 wire-bound booklet designed to inspire.