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Brand Identity Standards Manuals and Brand Guide Books

Traditionally produced in offset printing, smaller companies are beginning to produce limited-edition manuals using laser printers. Although correct color is usually not attainable, the spirit of the program can be communicated effectively. The binder format allows changes to be made by replacing or adding pages.

The CD, with it large storage capacity and portable format, is a great solution for those companies that can’t justify putting their standards online. Many companies are putting standards into a PDF format on a CD. It’s easy to produce and cost-effective.

Brinker Capital, an investment firm, needed a smart standards program to disseminate to a small group of their agencies and creative firms. A limited-edition CD was produced by Rev Group that will be updated annually as the company grows and its needs evolve. The CD includes everything from business papers and marketing tools to trade show booths.