Latest Posts

Brand Identity

The need for effective brand identity cuts across public and private sectors, from new companies to merged organizations to businesses that need to reposition or repackage themselves. The best brand identity systems are memorable, authentic, meaningful, differentiated, sustainable, flexible, and have value. Recognition becomes immediate across cultures and customs.

Brand identity is a tool that is powerful and ubiquitous. brand identity is an asset that needs to be managed, nourished, invested in, and leveraged. Done well, it is the consistent reminder of the meaning of the brand.