To date, the consumer products sector has been the most visible participant in the social media realm and, as such, is also reaping most of the rewards. Dell reportedly generated US$ 3 million in revenue since 2007 from its Dell Outlet Twitter feed, and Nike has seen a double-digit market share gain in the running category as a result of the Nike community, which encourages runners to log in and record their times while competing with other users. Lubricant maker WD-40 has increased sales volume to existing customers by creating a site that takes user-generated suggestions for further uses of the product. To get a sense of the scale of participation in social media, consider that Gartner estimates that 60 percent of the Fortune 1000 will experiment with some sort of brand community in 2016.