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July 9, 2018

9 Reasons To ReBrand | It’s Never To Late To Be “Brand New” | Part Two

05/ Your Brand is a Bore
Even if you sell the most mundane thing on earth, there is absolutely no good reason for your brand to be boring. If there is an attitude of indifference that surrounds your brand, it’s because you have not discovered a compelling or relevant angle from which to orbit. The solution is to find an authentic theme, apply some creativity, and tell your story in a way that will surprise and delight people. What was widely perceived to be boring could become inspiring to others.

06/ Negative Image
It is no easy task to distance a brand from negative connotations, but rebranding is sometimes a corrective measure and effective strategy for a company trying to recover from a bad image. Sometimes it works, and sometimes it’s too late.

07/ Mergers & Acquisitions
Changes of ownership often results in rebranding to make the change visible and comply with legal requirements. Under new rule, your values, vision and priorities may change. That’s a great time to make sure strategy and creative align to reflect the new goals, vision, message and personality.

08/ Name Changes
Sometimes the name you have is just bad or wrong for your business. Maybe the name no longer fits who you are, or you’ve encountered a trademark conflict. In any case, a change of name gives birth to a new existence, and provides a great opportunity to examine your entire brand from the ground up.

09/ Scaling
Some startups begin and experience growth without having a professionally designed brand. However, rebranding becomes an important step for young businesses to be taken seriously as they scale and challenge more established brands.

When it comes to rebranding, there can be big risks and rewards. The decision to rebrand should not be taken lightly without sound strategic reasons for engaging in the process, and the right branding partner to guide you along the way.

If you’re interested in a rebranding exercise for your company, Austin West can help you decide if it’s time to rethink, refresh and revitalize your brand.