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9 KEYS TO AN EFFECTIVE LOGO | Part Two

October 10, 2017

9 KEYS TO AN EFFECTIVE LOGO | Part Two

The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you!

These characteristics include:

6. Timeless Design: Timelessness in your logo will ensure that you don’t have to redesign your logo in just a few years and that your investment and equity in your design will be lasting.

7. Color Contrast: Contrast between the colors in your logo – and not just in terms of hue, but in terms of value as well, so that it translates well either to black and white or greyscale and colorblind people are able to see it.

8. Unity of Elements: Unity among the different elements in the logo. The logo must fit together as a single unit, and not just appear as a jumble of elements pasted together.

9. Scalability of Size: Scalability, so that your logo looks equally good on both a business card and on a sign for your business (or a billboard!), and at every size in between. Your business’s name should be legible at different logo sizes – be sure that your designer chooses a font that is easily readable.

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