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9 KEYS TO AN EFFECTIVE LOGO | Part One

October 2, 2017

9 KEYS TO AN EFFECTIVE LOGO | Part One

The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you!

These characteristics include:

1. Consistency Across All Elements: Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do.

2. Be Memorable: Memorability, is vital so that your logo stays at the forefront of your potential clients’ minds. That way, they’ll think of you next time they have a need.

3. Be Meaningful: Meaningfulness, is critical so that your logo can spread the message about the distinguishing characteristics of your business.

4. Be Unique: Uniqueness, which helps you stand out from the crowd. For example, if everyone in your industry uses a particular symbol (i.e., travel agencies often use globes in their logos), try to use something else – that way, your logo doesn’t just look like everyone else’s

5. Be Professional: Utilizing the highest quality of materials, you can afford for the graphics, the printing and the paper on which your materials are printed, will elevate your logo and brand and rise above your competition instantly.

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