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December 28, 2015

6 principles of good analytical thinking for Brand Leaders | Part Five

Principle #5: Deep analysis requires slower thinking time so you don’t misjudge situation.

The best Brand Leaders know when to be a strategic thinker and when to be an action thinker. Strategic thinkers see “what if” questions before seeing solutions, mapping out a range of decision trees that intersect and connect by imagining how events will play out. They take time to reflect and plan before acting, helping you move in a focused efficient fashion. They think slowly, logically, always needing options, but if go too slow, you will miss the opportunity window.

A good tool to get you thinking in terms of questions: separate your analysis into 5 buckets:

What do we know? This should be fact based and you know it for sure.
What do we assume? Your educated/knowledge based conclusion that helps us bridge between fact, and speculation.
What we think? Based on facts, and assumptions, you should be able to say what we think will happen.
What do we need to find out? There could be unknowns still.
What are we going to do? It’s the action that comes out of this thinking.