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December 14, 2018

5 Ways to Monitor Your Brand’s Effectiveness | Part Three

Are You Monitoring Feedback?

Your brand cannot be effective if you don’t know what’s working and what’s not. Feedback is easily accessible making it simple to correct problems if they arise. Your brand can be impacted in seconds. Take U-Haul for example. A blogger with more than 21,000 followers tweeted about his negative experience. The conversation snowballed and in a few hours, U-Haul lost thousands of dollars and long-term damage to their brand, all because U-Haul didn’t understand the power of today’s customer. Make sure this doesn’t happen to your brand. Create an outpost where you can monitor what people are saying. This has three benefits: One, you can address your customer’s concerns. Two, you can receive immediate market feedback. And three, it demonstrates that you are listening and are responsive.

Are You Engaging Through Your Blog or Website?

Uploading a website into cyberspace and expecting its mere presence to create a following is futile. You may be coerced into thinking that flashy graphics will correlate to higher traffic, but this isn’t the case. For an online strategy to work, you need to create a site that is compelling and makes people want to come back for more. Consumers aren’t particularly interested in visiting a website because it is visually appealing, they like to feel that someone is listening to what they have to say. For example, end your blogs with a question so that readers will more likely engage with you.