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5 Ways to Monitor Your Brand’s Effectiveness | Part One

November 30, 2018

5 Ways to Monitor Your Brand’s Effectiveness | Part One

Building a brand isn’t solely about numbers and figures. It’s about attracting an audience that will be an asset throughout your brand’s lifetime. Unfortunately, for a brand to be successful today, it has to distinguish itself amid the noise of thousands of others vying for attention on the same platforms.

With venues like Twitter and Facebook already flooded with brand marketers, how can you ensure that any outreach you do on behalf of your brand is actually working? Here are five ways to measure and monitor your brand’s effectiveness online.

  1. Are You Engaging Your Fans?

Marketing is no longer about shouting in a crowded marketplace; it is about participating with fellow consumers, building relationships, and serving those who share your passion. This is why you should use social media to build those alliances and show how active, responsive, and engaged you are.

Orange, a French telecommunications company did a nice job of this when it asked followers to tweet their summer plans with the hashtag #thissummer. The company then recorded the plans with a special radio voice-over effect that followers could find on the company’s blog. That generated traffic and allowed followers to identify with the company’s branding. It was also a smart way to engage users about a topic they enjoy.

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