Brooke Austin is an accomplished global creative, branding and marketing professional with experience that spans from executing creative ideation, visual design, packaging design systems, digital design processes and methodologies, to creating brand strategy, brand identity, and brand architecture programs, to revamping brand positioning, brand essence, messaging, brand touchpoints, launch brand refreshes, and integrating brand evolution. Brainstorm and transform creative concepts, brand design excellence, new product development, and deliver effective marketing plans, campaigns, promotions and programs. Embrace critical thought leadership, build teams, inspire and manage cross-functional, creative, design and brand teams for producing inventive ideas that elevate technology, innovation, education, brand awareness, creative and marketing solutions across a variety of brand touchpoints, packaging, marketing media and channels.
Since I have supervised large brand accounts, managed agency and corporate account assignments and brand consultancy engagements, it has provided me with a realistic grasp and respect for the work behind every creative, design and marketing solution at every brand touchpoint. Offering extensive experience in agency, client, and consulting roles for direct to consumer (DTC), business to consumer (B2C) and business to business (B2B) companies and organizations.
The core of our work is integrated brand strategy, creative, brand development and marketing because it is fundamental to a successful brand and the only way to fight parity and competition in the marketplace.
Over the past 17 plus years Brooke has been graced with the opportunity to work on a wide range of integrated creative, brand, packaging, design, and marketing projects, regionally, nationally and globally. She has worked with companies of all sizes, including Levi's Strauss, Allied Domecq Wines, Chevron, Del Monte Foods, Contadina, Carnation, Smith and Hawken, Restoration Hardware, Whole Foods, Clorox, Starbucks and Dreyer's Ice Cream's and many Private Labels to name a few. Brooke's depth and breadth of experience on projects large and small uniquely positions Austin West to help you on your next creative, brand development, design, packaging, multi-channel marketing media project.